What is the customer profile of a Nascar fan demographics?

According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).

Who is NASCAR’s target audience?

NASCAR has grown to become part of American sporting culture, although NASCAR fans tend to be predominantly male and viewership is made of a predominantly white audience. In 2016-2017, White viewers accounted for a 91 percent share of NASCAR’s total viewers in the United States.

What is the average age of a NASCAR fan?

According to the source, the average age of NASCAR viewers in the 2016/17 regular season was 58.

Where are most NASCAR fans from?

West Virginia is the so-called ‘NASCAR state’ with the most interest in the motorsport. Surprisingly, there are no active NASCAR tracks in the Mountain State, but that doesn’t seem to dampen the locals’ enthusiasm for the sport. North Carolina is close behind.

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What percent of NASCAR fans are white?

According to the source, 91 percent of NASCAR fans in the United States in 2016-2017 were white.

What are NASCAR TV ratings?

The 2021 NASCAR Cup Series season averaged 2.93 million viewers across FOX, FS1, NBC and NBCSN, down 4% from last year (3.06M), down 6% from 2019 (3.11M) and the least-watched season on record. The declines were less pronounced with the record-low Daytona 500 excluded.

How are the ratings for NASCAR?

NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch.

What is the customer profile of a NASCAR fan psychographics?

According to the study, nationwide NASCAR fans can be described as predominately males (78%), married (73%), with an average age of 42 years, who owns a home (81%), with 3.4 cars per household. The median household income range is between $35,000 and $50,000 and almost all are employed full time (87%).

How many NASCAR fans are black?

That survey builds on a study done in February 2021, which indicated that fans who said they became NASCAR fans in the past three years were 22% Hispanic, 19% Black and 9% Asian, which is half of all new fans in that survey.

How many fans are allowed at NASCAR races?

Status: There will be no restrictions on the number of fans allowed to take in the action at the World Center of Racing. Fans will be treated to two races — the Coke Zero Sugar 400, NASCAR Cup Series regular-season finale, on Saturday, Aug.

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What state is NASCAR biggest in?

What is the biggest NASCAR track? The biggest NASCAR oval is Talladega Superspeedway in Talladega, Alabama. It measures at 2.66 miles.

What state produces the most NASCAR drivers?

That distinction goes to what’s also the state with the most people within its borders as a whole: California. Yes, across all three NASCAR national series – the Sprint Cup, Xfinity and Camping World Truck series – the state out west is the best in the business right now, at a whopping 20 drivers.

What city is known for NASCAR?

Charlotte, North Carolina

It’s not only home to the most-used NASCAR track but also home to the company of NASCAR itself. Mooresville – which is just outside Charlotte – actually has a NASCAR college and the city claims more than 60 NASCAR related business to rightfully earn the nickname, Race City USA.

Who was the first NASCAR female driver?

Danica Patrick to Race Full-time

Now 15 and still without her driver’s license, she is one of many young female NASCAR racer hopefuls. In 2007, NASCAR lowered the age for its touring to 16 at NASCAR-sanctioned races.