How much does it cost to advertise on a race car?

It costs around $15,000 per race or close to $500,000 for a full season to advertise on the C-pillar of a NASCAR, a spot right next to the rear window. For example, Ryan Newman’s main sponsor Quicken Loans also pays for a logo on the C-pillar of his Chevrolet Impala #39 car.

How much does it cost to put an ad on a race car?

Sponsorships do not have to break your budget.

Good (Top 40 team)
$10,000 $12,000 $30,000
Better (Top 30 team) $25,000 $50,000
Best (Top 20 team) $100,000 $150,000

How much does it cost to advertise on a NASCAR?

A logo in that area costs about $500,000 a season. The B-pillar, which is probably easiest to describe as the area right next to the driver’s shoulder, is the smallest associate sponsorship possible. Those little stickers cost $200,000 for a full season’s placement.

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How much does a NASCAR logo cost?

According to Business Insider, over the 38 race NASCAR season, primary sponsors will pay between $5 and $35 million dollars. While expensive, primary sponsors have theie logos placed on the hood, rear quarter panel, TV panel, deck lid and roof panel.

How much do sprint car sponsors pay?


1st $150,000 $75,000
2nd $100,000 $50,000
3rd $60,000 $30,000
4th $55,000 $27,500

How much does it cost to sponsor a Camping World Truck?

Lemonis, whose company is the title sponsor of the Truck Series, offered teams a base rate of $15,000 for the sponsorship and said that it would increase based on where a team finished. If a truck with a Camping World sponsorship won the race, Lemonis said he’d pay that team $50,000.

How do you get sponsors for a race car?


  1. Treat your Race Team as a Business. Contacting a sponsor is like contacting a potential employer. …
  2. Sponsorship Proposal. …
  3. Research the company. …
  4. Establish a Relationship. …
  5. Do Business with a Potential Sponsor. …
  6. Appreciate Technical Assistance. …
  8. Use proper spelling and grammar.

How much does it cost to sponsor a local race car?

It also depends on how long you want to sponsor the car for.

You could pay anywhere from $10,000 to $50,000 for a single race deal, or several hundred thousand dollars to have your brand there for the full season.

How are NASCAR drivers paid?

First, NASCAR drivers are paid a salary from their teams. This can range anywhere from $50,000 at the entry level to $10 million for legendary drivers such as Jimmie Johnson. Second, drivers earn money from race winnings. This is where NASCAR drivers can either make or break, particularly new ones with lower salaries.

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How much does FedEx pay to sponsor NASCAR?

FedEx is tapping its estimated $12 million sponsorship of Joe Gibbs Racing for employee incentives, from free and discounted tickets to FedEx Racing merchandise and staff-only content on its Web site,

How much does it cost a NASCAR team per race?

For a NASCAR Cup Series vehicle that is going to allow you to compete at the highest level with little to no issues, it is estimated that it will cost a team around $125,000-$150,000. Although that is the estimated cost for one car, imagine having to have a lot of different cars throughout the entire season.

How much does a NASCAR cost 2021?

NASCAR racing automobiles are a bit pricey. On average, you should expect to pay between $200,000 and $400,000 for a built-up car. The cost-cutting will depend on the budget of the various sponsors and race teams.

How much does it cost to wrap a NASCAR?

The cost of wrapping ranges from $2,500 to $3,500, including the design, printing and installation. The cost to paint might be somewhat cheaper, considering many of the teams get their paint for free, but money saved in time and labor by far outweighs that.

How much does it cost to sponsor an Indy 500 car?

Indianapolis 500 Lap Prize Sponsorship Program (SOLD OUT)

The cost for sole sponsorship of a lap is $750, and the cost for shared sponsorship of a lap is $500.

Can you make money racing cars?

As you know, many drivers race in what are called professional racing series – the Continental Tire Sports Car Challenge (CTSCC) or Pirelli World Challenge (PWC) are good examples. But a large percentage of drivers are paying to be there. … Getting paid to drive a race car is what I think of as racing professionally.

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How much does Rolex pay to sponsor F1?

It paid an estimated $45m annually for the privilege and remains there to this day. The deal was brokered by former F1 champion Sir Jackie Stewart who first became a Rolex ambassador (or Testimonee as the watchmaker calls them) in 1968.